Sunday, December 7, 2008

In my argument essay, I wrote about a hardship license. This is where a minor is allowed to drive before he or she receives an actually drivers license. There are very strict rules on when the minor can drive and it is only given to those who need to be able to drive themselves. I had a hardship and it allowed me to drive to and from school Monday through Friday. I directed my essay towards adults who think that teenagers shouldn't be allowed to drive. My argument was that these licenses have enough restrictions to keep teenagers safe on the roads and to keep others safe. I think that more teenagers should have a hardship license because I know that it prepared me for my driver's license. With my revised argument essay I plan to persuade teenage drivers to take a step and apply for a hardship. I want to persuade teens to drive early that have parents that either needs help financially or who need their kids to be able to drive themselves to school. Those who need to get a job need to step up and do something about it. My way of appealing to the teenage audience is to make a billboard. I want to focus more on the picture and have a short but sweet phrase to catch their attention on the road. I picked a billboard because I think it is most affective for teenagers who are about to drive. I know that I started paying attention to the roads before I started to drive and looking at billboards was a daily routine for me. I plan to have a plain white background so that my add will stand out to drivers. At the very top left of the billboard, the words "Do your parents need help?" I think that a short question like this is an affective to advertise to teenagers. To continue the ad, I plan to have a big picture of an appealing car in the center of the billboard. A car is like gold to young teens, and I am hoping to find a picture of a red car so that it will jump out at the audience. I am not sure what kind of car I am going to pick yet, but I want to pick a popular model that teens will recognize. On the bottom right side of the billboard I will have the words "Apply for a hardship license." The font for both of these sentences will be black and the bottom sentence will be in a bigger font size than the top sentence. I want my message to be obvious and to be readable from the highway. This is also another factor in why I wanted my sentences to be short because when someone is driving, they do not have time to read a long message on a billboard. It is more about the picture than anything on a billboard. Most billboards focus on catching driver's attention with a picture, and I plan to do the same. Below the left corner, I will have in smaller font "Contact your local DPS." I learned through this process that advertising is all about catching your audience's attention. I also learned how to redirect my writing towards a different audience. I think that I learned the location of the visual in an ad is everything. I think that for my case the middle is the most affective way to target my audience. I learned that the age group of the audience is a big factor in how a visual is picked out. For my presentation, I will give a brief statement on what my argument essay was about. After this I plan to present my visual and explain how I targeted teenagers without a drivers license. I will explain how my message conveys that hardships can help out families and I will also explain how I will appeal to teenagers by having a cool car as the visual. I plan on going into detail on my font choice and color choice. Also I will explain why my background is white and why I think it is affective. I want to convince the teens that hardships are something that can benefit families along with the teenager.

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